This is especially true if there is high dollar value or time commitment attached to the program. This course does come with a 30day money back guarantee so you have nothing to worry about. Here are the topics covered inside this LinkedIn marketing course. You will see some examples in this course. Less is not always best. A prospect might not always read the entire description but the more content and the more tangible key-takeaways of what they will learn, will be perceived as being of higher value than a very short description with only the basic information. A prospect sees more content on the description then they believe they will learn more. Time Management: Working from Home Instructor: Dave Crenshaw Course description: With so many demands on your time and attention, it's a tricky balancing act to stay productive. I have personally experienced the power of LinkedIn and have generated 100s of business inquiries and leads from this platform. Generally speaking “ topic is always king”. Identifying the right topics for your audience is key and requires research. Never leave a session blank with only the speaker name hoping that alone is enough to draw an audience. If you include workshops, roundtables or breakouts always attach them to a topic of interest in all your communication. Never simply write “workshop” or “roundtable” without stating what the topic focus will be….that is, if you want to get more registrations prior to a conference, course or workshop. For example, “Roundtable” does not draw as well as “Roundtable on Implementing Key Metrics”Ĥ. Generally speaking a topic of direct interest and value to the audience will draw a bigger audience than a big speaker name/keynote (there are some exceptions). Make your takeaways tangible, practical and useful and avoid generic wishy washy strategic statements. Yes they are more fun and easier to write (and often don’t require much research)…but they don’t sell as well. Also bolding certain key words that you want to stand out because they will sell your session (not make a point) has been shown to work. Again it might not look pretty from a creative perspective but it works.ģ. What has been proven to work is 2-4 descriptive sentences followed by 4-10 bullet points of what the key take-aways will be (length depends on whether you are writing for an session, workshop or a course). Each bullet pointed take-away should include a verb relating back to the prospect.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |