![]() Venables Bell & Partners created the 2017 ad, which was directed by Aoife McArdle. Its Super Bowl 50 spot, Commander, came in at a respectable #8 in the 2016 Ad Meter. “Engaging creative combined with actions to engage the socially active audience has been signature to the brand's actions by being the first brand to use a hashtag in a game day commercial in 2011 to allowing consumers to select the final ending in 2012,” the brand added in a release. Audi has been the official automotive sponsor of AFI FEST for over 14 years.”Īnd perhaps in part because of the provocative Super Bowl message, the spot had more than 1.3 million views on YouTube the first day it was posted.Īudi is encouraging consumers to use the hashtag #DriveProgress and said it will launch a custom Snapchat filter encouraging fans to participate in the #DriveProgress conversation as well. “Already this year, the brand collaborated with longtime partner AFI FEST to create the Audi Fellowship scholarship program, which will grant one promising female director AFI Conservatory enrollment. “The company also supports external initiatives to develop opportunities for women at the educational, career and leadership levels in art and film, STEM, and business that will inspire and secure the next generation of female leaders,” the brand said. What’s more, Audi said it has publicly pledged to support “women’s pay equality in the workplace and to foster a work environment that drives equality for all employees.” In addition, Audi said it has instituted an internship program in which 50% of enrollment must be female, which helps establish greater equality for its future workforce. Check for risky practices Equal pay review for smaller organisations Equal pay audit for larger organisations. We’re a brand that’s ahead of the curve and looking towards the future, just like our next generation of buyers.” Audi's Super Bowl ad, called 'Daughter,' ditches the flashy standards of most car commercials and instead sends a big message about gender equality and equal pay. Publication date: 29 March 2019 About this document This is the latest of Ofcom’s regular pay reports, which we have published since 2004. “As a business built on bold innovation – from LED lighting to Audi quattro – progress is at the heart of what we do. Audi Gets a Little Rowdy: The Face of Women’s Equal Pay debate. Pay gap differences do not indicate an equal pay issue, separate to this reporting requirement we constantly check and maintain pay equality of equivalent. Pay equality is a big message for a big stage,” said Loren Angelo, vice president of marketing at Audi of America, in a statement. ![]() “With ‘Daughter,’ Audi continues to push the envelope with compelling storytelling on a national platform. A call for equal pay for equal work closes out the commercial. ![]()
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